May 28th, 2019
Quilted Northern is leveraging a couple furry forest friends in a new campaign to spread the word about its first premium and eco-friendly toilet paper.

The "Good For You & Mother Nature Too" initiative, developed by creative agency Mekanism, includes several 15 and six-second spots that will run on TV and social. To tell the brand’s sustainability story in a simple way, Mekanism New York decided to let wild animal (puppets) do the talking. For every tree used by Quilted Northern EcoComfort, the brand plants three trees. Plus, the packaging is 52 percent plant-based and is produced with 100 percent renewable energy credits.

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