April 12th, 2019
The video, featuring and narrated by the Deadpool star, is a playful journey through the process of making the gin. ‘The Process’ dives into the taste and quality of Aviation, discussing the flavor profile that is regionally inspired and relies on seven botanicals: juniper, coriander, lavender, cardamom, Indian sarsaparilla, and orange peel. That involves glossy shots of a bearded grower misting oranges on the tree (with the tears of Aviation’s owner – Reynolds), to ‘humanely caught’ botanicals.

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