February 25th, 2019
Toyota and The&Partnership launched their new campaign, 'Drop by Drop’ on Saturday 23rd February during the England vs Wales Six Nation rugby match. Shot by Independent Films’ Johnny Hardstaff across five European locations, the short films and TVC showcase five exceptional human beings who have defied their physical limitations to make the impossible happen. Within each story of this pan-European campaign, natural parallels are drawn between the Toyota Mirai and the sweat of each exerted body as both push themselves through their Impossible Journey. Mirai, which translates from Japanese as ‘the future’ only emits water, and is part of Toyota’s bigger vision of a fully emission-free society.

Dario Giustini, head of brand communications at Toyota Europe, said: "Toyota have been leading the way when it comes to Hydrogen technology, as part of the company’s mission to create an emission free society. To some people, that may seem like an impossible achievement but just like the five incredible heroes within this campaign, Toyota understands that impossible is not something we can achieve overnight."

Read the full article here.