March 4th, 2019
This is our LNER’ is the first fully integrated campaign from the new UK East Coast mainline operator, celebrating the people and places that power the east coast line.   

LNER, the new east coast main line operator, differentiates itself from other rail operators by doubling down on the people and places it serves, because a train company is nothing without them. 

The integrated campaign, led by Anomaly, plans to warm the nation’s hearts with a hero 60-second TVC depicting a series of unexpected characters all flung together on a train journey home. At the same time both eclectic and relatable, the campaign celebrates the broad tapestry of modern British train travel. 

Read the full article here.