January 18th, 2019

Iconic actors from some of British broadcaster ITV's well-known dramas break the fourth wall and speak about their characters, in a new campaign highlighting its drama credentials.

The work, the first by Uncommon for ITV since its appointment last year to work on brand strategy, forms part of a new platform for the broadcaster called "More Than TV" that aims to highlight the emotional power of great TV content.

Two new films, which are running on other broadcast channels such as Sky and Channel 4 and in cinemas as well as ITV itself, portray different archetypes. Beautifully-scripted, they're shot by director James Marsh, best known for "The Theory of Everything."

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