January 17th, 2019
Uncommon Creative Studio has unveiled its first work for ITV since their appointment last year to work alongside ITV Marketing and ITV Creative on future-facing brand strategy, to ensure that ITV’s wealth of programmes reaches as many viewers as possible on TV and all other mobile devices, with a specific focus on driving reappraisal and attracting light ITV viewers. ‘Great Characters Make Great Drama’ is the first in a series of campaigns celebrating the powerful characters, stories and creativity that ITV has beyond our screens.

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