December 17th, 2018

Adweek looks back at the best ads of 2018, a year when marketing truly ran the full spectrum, from silly and sarcastic to weighty and wonderful.

With all the industry hand-wringing of late about whether creative agencies are a dying breed, one might have expected a drought of ambitious advertising in 2018. Instead, we saw that when bold marketers put their faith in provocative agencies, they can create work that doesn’t just reflect culture but also drives it forward.

The Top 25 Ads of 2018:

21. Bud Light | “Oracle Susana
Agency: Wieden + Kennedy New York

5. Amazon | “Alexa Loses Her Voice
Agency: Lucky Generals

4. Tide | “It’s a Tide Ad
Agency: Saatchi & Saatchi New York

See the full list here.