September 3rd, 2018
In an unsurprising move, Bud Light is celebrating the first anniversary of its hit “Dilly Dilly” ad series from Wieden + Kennedy New York by launching two more new spots to kick off the brand’s 2018 National Football League sponsorship.

One of the latest in the prolific series is “Bud Lights for Everyone,” in which one patron of a medieval pub brings the king’s punishment on himself (above) by irritatingly requesting “autumnal mead” instead of the Bud Lights favored by the rest of the revelers. This spot was previewed during the college football kickoff weekend.

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