September 7th, 2018
Bud Light’s newest medieval ad has a lot going on, introducing some truly insufferable new nobles from a neighboring kingdom and putting the Bud Knight back on the battlefield for the first time since the Super Bowl.

But there’s one thing you won’t find in the ad: “Dilly Dilly.”

The spot debuting today, called “A Royal Affair,” continues to build on the year-old campaign from Wieden + Kennedy New York, which turned the shout of “Dilly Dilly” into a cultural phenomenon.

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