August 30th, 2018
There’s nothing like a little shopping to help prepare for a big holiday event, especially when that holiday is Purge Night.

As USA and Syfy prepare to debut their new The Purge series, a spinoff of the hit horror film franchise which premieres next Tuesday on both networks, they have devised a satirical campaign centering around holiday preparations, including a QVC-like network called Purge Shopping Channel.

USA and Syfy worked with experiential agency Campfire on its Purge Shopping Network and Purge City activations. Blumhouse Productions, which produces the films and series, helped with the script for the seven Purge Shopping Network segments, as well as the content on (working) Purge Shopping Channel hotline number featured in the spots.

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