August 13th, 2018

The leading software providers representing many of the most important applications for designing the products we use, the cars we drive, the movies we watch and even for scientists to visualize the world around us are jumping on Turing, NVIDIA’s newly launched GPU architecture.

Unveiled today by NVIDIA CEO Jensen Huang at the annual SIGGRAPH conference, Turing brings together dedicated hardware acceleration of four core elements: AI, ray tracing, programmable shading and simulation.

NVIDIA also announced an expansion of its RTX development platform to allow developers to easily incorporate these functions in their applications.
“Advertising is an extremely iterative process and our clients want alternatives and revisions fast. NVIDIA RTX will accelerate how we use rendering and we’ll be able to reinvest that time into the creative process.”
 Tawfeeq Martin, Technical Innovations, The Mill
Read more on the NVIDIA blog.