August 8th, 2018
Anyone who has ever taken a spin class can confirm that it is not for the faint of heart. From the moment you secure your foot onto the pedal you’re committing to a temporary, yet grueling sojourn outside of your comfort zone.

Peloton, the 6-year-old fitness company and interactive cycling platform that offers 14 live rides per day, understands this and has collaborated with independent creative agency Mekanism to pay homage to its motivated and ravenous fan base. Its newest campaign, aptly titled “On to the Next,” is all about taking on the next challenge.

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