July 31st, 2018
Sky Sports brings the phrase 'take your seat' to life in a show-stopping spot celebrating the start of the new season.

Created by adam&eveDDB and directed by Sam Brown via Rogue Films, the ad sees hordes of viewers grabbing everything from mattresses and cushions to chaise longues and barbershop chairs before dashing to a huge stadium to take their seats at the heart of the action.