April 27th, 2018
Wieden+Kennedy London and The Mill introduce a new animal sensation--Puggerfly, half pug, half butterfly--in this U.K. spot promoting Three and its new partnership with Snapchat. The visual messaging app is now included in Three’s Go Binge offering. All new and existing Three customers are able to Snap, chat and share to their heart’s content without using any of their data allowance. 

The ad transports viewers to a luscious British forest where butterflies and nature thrive; a reflection of the expressive, creative fun Snapchat users have on the platform--now without limit as part of Go Binge. Viewers are met by the adorable Puggerfly, who throughout the :30 comes to grips with its new butterfly wings.

Read the full article here.