May 11th, 2018
Droga5 takes its first shot for ESPN today since adding the business last August, introducing “Life Needs Sports,” a brand platform focused on culturally relevant moments and big-time athletic competition.

A breezy, two-minute musical spot, “Smaller,”timed to coincide with the NBA playoffs, celebrates the league’s “small ball” players — guys who aren’t giants by the game’s standards, but triumph by maximizing their own special skill sets.

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