January 24th, 2018
YouTube has released the top 10 most engaging ads in the UK from the past year, with the spots being ranked using an algorithm that factors in organic and paid views, watch time and audience retention. 

Making the list are three spots that The Mill had the pleasure of collaborating on, including Three 'Go Binge', John Lewis 'Moz The Monster' and giffgaff 'The Big Swim'.

See the full list here