May 23rd, 2014

Last night advertising’s finest gathered in London’s Battersea Evolution to celebrate the 2014 D&AD Awards, with opening titles and idents created by Mill+.

The Winners

Amongst the winners was our very own PETA ‘98% Human’, which continues its incredible awards run by picking up a yellow pencil in the Special Effects category. As well as scooping up a yellow pencil, The Mill won three coveted ‘In Book’ places for the D&AD's 2014 Annual, their collection of the year's best creative work. These include PETA "98% Human" for Animation, PlayStation 4's "Perfect Day" for Special Effects and the History Channel's "Vikings" for TV & Cinema Title Sequences.

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The yellow pencil was collected on the night by CCO Pat Joseph, London MD Darren O’Kelly and ECD Angus Kneale who were seen hitting up the photo booth with their award later on in the evening…

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Ogilvy & Mather Paris were the most awarded agency and Bacon the most awarded production company, with the President's Award going to Alexandra Taylor.

See the full list of winners here.

The Event

As the celebratory champagne flowed, guests got down on the dance floor to music performed by Horse Meat Disco and Teddybears, as well as enjoying a bespoke photo experience created by Making Pictures and interactive elements such as Ogilvy’s Arcade Grabber.

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The Twitter-sphere was crammed full of #DandAD14 commentary, with D&AD live blogging the evening. We even tried to go viral with an Oscar’s inspired Mill selfie….

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The Titles

Mill+ continued their long-time collaboration with D&AD, creating this year’s opening title sequence, idents and slates.

An open brief gave the team an opportunity to flex their creative muscles, leading them to come up with an idea based on Factory Fifteen's initial concept of a 'Design.

The project, created solely in Cinema4D, features a series of machines that represent the creative vastness, inspiration and process of design development. Each machine is made from materials that can be found in an art shop, incorporating the D&AD pencils themselves as part of the working mechanisms.

Watch the full titles below and find out more about the sequence here.