The annual Art Director’s Club festival took place last week in Germany, as Hamburg played host to a number of advertising’s finest who gathered to sample the good weather, festival talks and even better parties.
The themes of this year’s festival were: Innovation, Change the Game & Change the Market. Hundreds of Europe’s industry elite gathered to celebrate creativity in advertising with a number of talks and conferences hosted by speakers such as; Rei Inamoto (CCO of AKQA), Claus Kjeldsen (CEO of the Copenhagen Institute For Future Studies) and Matt Webb, founder of Berg Cloud.
The week was complimented by excellent sunny weather, meaning attendees were able to sit and enjoy coffee by the river Alster, as well as sample some of Hamburg’s many culinary hot spots, such as the Restaurant Heimat, which proved itself incredibly popular and turned into the somewhat unofficial meeting place of ADC.
The week was packed full of parties and networking events, among the major parties were: drinks hosted by Yessian Music in the Luba Luft Bar, The Moondoo opening Party, The Le Branche Party @ Knust hosted by Markenfilm, Serviceplan and NHB and of course the Award Show itself and Aftershow Party. The action packed week was then rounded off on Friday night the DOJO x MR.BOB pres. AD BOYS 4 LIFE (feat. Money Boy Live) which ended the festival in true style.
Needless to say heads were very sore by the end of the week!
The awards show took place on Thursday in the TUI Operettenhaus, right on the famous Reeperbahn, with the venue packed full of the who’s who in the advertising world from agencies, to production companies, to VFX houses, casting agencies and photographers.
The Mill scooped up two awards for the multi–award winning PETA ‘98% Human’, one Bronze for Animation and one Silver for VFX, with the other major winner of the night being 'The Hornbach Hammer' which won the well-earned Grand Prix award. See the full list of winners here.
All in all, a successful week of sun, creativity and partying in Hamburg… until next year!