October 10th, 2017
Coty is refreshing its CoverGirl brand with a new campaign from Droga5 that celebrates "authenticity, diversity and expressiveness," starting with a spot featuring a diverse line-up of brand ambassadors including rock star Katy Perry.

The rebrand follows Coty's acquisition of the 60-year-old CoverGirl brand from Procter & Gamble, completed last year. Droga5 was appointed as lead agency in February this year.

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