October 2nd, 2017
Tilda Swinton and Jordan Peele head for the moon in the latest executions of the "It Matters How You Get There" campaign from Wieden & Kennedy, New York.

The comedic spots, directed by Noam Murro via Biscuit, hark back to U.S. Apollo program, and the Hollywood superstars portray a pair of astronauts engaged in the sort of droll banter you have with a traveling companion on an extra long trip. As in the inaugural campaign featuring Jeff Bridges riding the Oregon trail, the new ads celebrate the journey, highlighting the "quality" of the ride.

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