October 2nd, 2017
When last we heard from everyone’s favorite pink ride share company, Lyft was traveling the Oregon trail with Jeff Bridges, who was waxing philosophical about the evolution of transportation. 

Wieden + Kennedy follows up on that effort by fast-forwarding 135 years into the future. This time, they tie the process of calling a car with an app to the space race of 1971 that saw NASA spend extended periods exploring the moon for the first time.

Read the full article here