May 23rd, 2017
Three has dropped its purple Muppet mascot in favour of an animal hybrid in a new campaign promoting the network's free roaming feature.

A CGI ad by Wieden & Kennedy London features a nervous baby giraffe that magically gains the bold feathers of a flamingo. The transformed creature struts and soars to portray the sense of freedom that comes when customers can roam for free. 

The campaign highlights Three’s "Feel at home" offering, which allows customers to use their phone in 60 destinations at no extra cost. Ads will run across TV, cinema, out-of-home, digital, social and print.

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