April 24th, 2017
Editors' Choice: A swimmer soars through space in a cinematic spot that’s all about freedom, writes Laura Swinton.

A woman in a canary yellow swimsuit readies herself atop a diving board, surveys the sunny lido below… and then launches herself into space to the oaky strains of the classic Walker Brothers track, Stay With Me Baby. The summery new giffgaff spot is a slice of escapism that almost defies description as much as it defies gravity.

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